No scripts, just outlines. No director, just me and my partner. No film, just hours of video. A simple idea turned into one of the biggest campaigns in the fast food industry. While being outspent 6:1 by competitors, this campaign was #1 in ad awareness. Campaign was shortlisted for both One Show and Cannes and featured in 2010 Communication Arts Advertising Annual.













There are 168,894 possible drink combinations at Sonic. TJ (on the left) has a favorite drink and it’s your job to find it through trial and error. Create a combination using the matrix on the left then click “Make TJ Drink”. Some reactions are good, some are bad but all are funny.